The best Side of Johnnie Walker Blue Label Ultra
The best Side of Johnnie Walker Blue Label Ultra
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Inside our quest for your lightest bottle possible, we took our eyesight to a workforce of skilled glassmakers. Exploring designs and glassblowing techniques to minimise glass usage devoid of compromising durability.
This new, light-weight bottle is often a thing of exquisite attractiveness; but far more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We will carry on applying these learnings across our variety, taking much more progressive strides as we look to the future of Scotch.”
Johnnie Walker’s 5 years of exploration and progress have intended the information attained is currently being applied across the range of Diageo products.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has long been developed by adopting a exam-and-find out design, creating and Discovering with out limitation and imagining what the future of lightweight luxury packaging could carry.
Worldwide Style Director at Diageo, Jeremy Lindley who led the design venture, stated, “Johnnie Walker Blue Label Ultra was born out of an ideation session considering the future of luxury. With other categories moving towards light-weight – which include eyewear and superior-general performance cycling – we questioned regardless of whether luxurious spirits could comply with match. “We took our eyesight to some team of professional glassmakers and all over a five 12 months test-and-study method slowly found out how to generate elegant, lightweight glass.
From peaty whisky to fruity whisky, lean on our skilled insights to find the full variety and character of various whisky flavours.
The end result is surely an business-to start with that, together with attaining exquisite elegance, showcases what luxurious, lighter-bodyweight, lessen-carbon bottles of the long run could look like. As Section of the Diageo Spirit of Progress action approach, Johnnie Walker aims to decrease the weight of glass Utilized in its packaging; an ambition that is targeted at decreasing the quantity of carbon emissions related to packaging.three Even though the engineering is not really but accessible to start bottles of this bodyweight at scale, forever, the knowledge Johnnie Walker has garnered is previously remaining applied to lightweighting assignments over the Diageo portfolio.
Yes—this collectible edition might be purchased on the web and transported securely for your door with signature confirmation.
With fewer than 888 bottles produced globally, each bottle is independently numbered and presented in the luxury collector’s scenario.
Learn more about Spirit of Progress – our world-wide ESG programme to help produce a additional inclusive and sustainable world.
5 years in the past, Johnnie Walker established out with a certain ambition; to move the spirits marketplace forward. Owning discovered that a lot of luxurious categories were being heading in a whole new direction – ‘sensitive’, instead of ‘major’ – the brand name sought to experiment with amongst its most luxury whiskies. Aiming to force the boundaries of lightweighting glass, all inside the identify of development.
“We took our vision to the group of pro glassmakers and through a 5 yr take a look at-and-discover approach slowly uncovered how to develop stylish, light-weight glass. The technological difficulties that lightweighting provides led us to incorporate several design and manufacturing requirements that we couldn't have envisaged In the beginning of our journey; through the need of the tear fall condition which we have moulded to nonetheless mimic the enduring square kind of Johnnie Walker bottles, to your addition of the protecting cage to permit for your spherical foundation, plus the hand-building and filling of each and every unique bottle to stay away from damages in production.”
We discovered which the lightest, strongest glass bottle you can make without the need of compromising toughness is really a teardrop condition.
Skilled whisky tasting usually takes apply. Use our do's and don'ts to demystify the practical experience and luxuriate in your drams in a whole new way.
It is a 1-off bottle for now illustrating the artwork in the possible, for a style experiment and check here redefining light-weight as luxury. We are going to carry on to use these learnings across the wider Diageo range.
That task fell to Diageo’s worldwide design director Jeremy Lindley. Energy and security were Lindley’s priorities, but perform required to abide by variety. Just after Finding out which the By natural means strongest condition for glass is the teardrop—the shape it By natural means assumes when liquid—Lindley and his staff made a teardrop with square sides, inside a nod on the common Johnnie Walker silhouette.
As well as this, for The 1st time in Diageo’s record, a license to our patent for light-weight-body weight glass beverage containers are going to be made available over a royalty-cost-free basis to all as a means to persuade development in the wider industry.